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Author Archive for: "boardroomadmin"

Cracking the midmarket code

In Networking, Strategy Posted
Selling to the midmarket CIO will not work. They’re looking for business partners. Midmarket companies’ business models these days seem to be like living in an incredibly beautiful, but economically challenging locale like the Florida Keys: in order to succeed, one must be either highly specialized or highly diversified. According to the National Center for […]
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The Forgotten Midmarket

In Mobility Posted
I’m repeatedly perplexed as to how often the SMB market is disregarded. The major enterprise mobile software players want the elephants representing the “Who’s Who of the Global 2000”. The reality is the needs of the midmarket are similar, sometimes identical, to the big guys with the exception of more complex infrastructures, bigger IT budgets and often times, a more […]
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8 Tips to Reduce Mobile Costs

In Mobility Posted
The number of telecom and mobility expense management providers in today’s marketplace is indicative of how quickly even the most modest mobility plans can accumulate skyrocketing costs. Midmarket CIOs carefully monitoring their bottom lines while angling to stay competitive in their industry are short on time to rifle through hundreds of pages of monthly usage […]
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Cost Savings, Operational Efficiency in the Cloud

In Cloud Posted
Marketplace offerings often outpace adoption rates for midmarket companies, but when innovative technology leaders place big bets, their companies stand to win big. Norman Whitelaw and his team at GSE Environmental are being touted as Microsoft’s midmarket poster child for strategic visioning in leveraging cloud technology through their Azure platform. While laggards and late adopters […]
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Building Bridges Between IT and the Enterprise

    Matthew Peeples, President of Advanced MarketPlace (AMP) Technology is the very fabric by which business gets done, but technology decisions are shifting toward lines of business and no longer rest solely on IT. End users are now IT consumers, and support for these users is shifting. Proliferation of mobile computing, apps, social media, cloud and on-demand […]
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