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Tag Archives for: "midmarket"

It’s Not Easy Being Green

ITSM Envy and the Midmarket In February’s BE Informed Newsletter, I discussed how we frequently refer to midmarket organizations as the middle child of companies. You are in a class by yourself with distinctive concerns and needs – sandwiched between the world of SMBs and the enterprise players. As the middle child, midmarket companies have […]
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Cracking the midmarket code

In Networking, Strategy Posted
Selling to the midmarket CIO will not work. They’re looking for business partners. Midmarket companies’ business models these days seem to be like living in an incredibly beautiful, but economically challenging locale like the Florida Keys: in order to succeed, one must be either highly specialized or highly diversified. According to the National Center for […]
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The Forgotten Midmarket

In Mobility Posted
I’m repeatedly perplexed as to how often the SMB market is disregarded. The major enterprise mobile software players want the elephants representing the “Who’s Who of the Global 2000”. The reality is the needs of the midmarket are similar, sometimes identical, to the big guys with the exception of more complex infrastructures, bigger IT budgets and often times, a more […]
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8 Tips to Reduce Mobile Costs

In Mobility Posted
The number of telecom and mobility expense management providers in today’s marketplace is indicative of how quickly even the most modest mobility plans can accumulate skyrocketing costs. Midmarket CIOs carefully monitoring their bottom lines while angling to stay competitive in their industry are short on time to rifle through hundreds of pages of monthly usage […]
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Cost Savings, Operational Efficiency in the Cloud

In Cloud Posted
Marketplace offerings often outpace adoption rates for midmarket companies, but when innovative technology leaders place big bets, their companies stand to win big. Norman Whitelaw and his team at GSE Environmental are being touted as Microsoft’s midmarket poster child for strategic visioning in leveraging cloud technology through their Azure platform. While laggards and late adopters […]
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CTO vs. CIO: Innovators and operators

In Leadership Posted
More than 40 percent of CIOs currently report directly to the CEOs of their midmarket companies, further demonstrating the trend that IT organizations need to function as critical business partners. That certainly doesn’t mean they can bask in the cerebral glow as IT heroes, with capes flowing in the breeze. Armed with industry insight, advice […]
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ERP in the Midmarket Space: Migration, Consolidation and Service Contract Management

  There’s certainly no shortage of vendors with proven enterprise resource planning software to help connect business operations, but for midmarket companies with strict budgets and limited staff resources, ERP implementation and migration can be make-or-break career moves for CIOs. Last week, several executives from a variety of national and international industry verticals gathered to […]
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Workforce Management: Assessing Talent Risk

Midmarket executives in the Boardroom Events community repeatedly discuss common challenges around staff retention, succession planning and customer engagement. Boardroom Events is proud to partner with the Institute for Corporate Productivity (i4cp) on their latest research around talent risk management. This study will investigate strategies companies use to identify which employees are at risk of […]
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